2025

Shoppers move faster than ever. So do algorithms, tax rules, fulfillment networks, and board-level revenue targets. The stakes for enterprise and mid-market retailers have never been higher. In 2025, the eCommerce battleground isn't just about flashy **frontend** and clever **web design** — it's about building the kind of digital backbone that can flex, adapt, and scale at the pace of your ambitions. Yet, behind the scenes, too many retailers are held back by rigid, monolithic platforms, brittle **system integration**, and vendor lock-in that suffocate growth just when it matters most.

**Scalability** is now the make-or-break metric for success. The difference between outpacing your competition and being left behind? It comes down to your eCommerce stack — and more specifically, whether you're ready for the future with a **composable commerce architecture**.

This post breaks down the essential components, the market trends, and the strategic choices that will define scalable commerce in 2025\. We'll cut through the hype and explain what really matters: why composable commerce is now non-negotiable, which pain points it solves, the benefits of open source, and how Fontis engineers next-gen stacks for Australian retailers aiming for market leadership.